Key Features to Look for in a Backlink Checker Tool

Key Features to Look for in a Backlink Checker Tool

In today’s digital landscape, backlinks are the key to SEO success. This is why using a backlink checker tool is important to help you find valuable links and stay ahead of your competitors.

A good backlink checker for free should provide detailed information on your backlinks, including their location, type, and more. This allows you to identify new link-building opportunities and improve your current strategy.


Backlinks remain crucial to SEO, even as search engine algorithms evolve and change. A healthy backlink profile, combined with optimized content, helps ensure your site ranks well.

A good backlink checker tool allows you to monitor your backlinks so you are notified when low-quality websites link to you. It also provides insight into your competitors’ backlink profiles, allowing you to identify potential link-building opportunities.

To use a backlink checker tool, enter a URL, and the tool will display a list of external links that point to that page. It will provide information on the number of links, their source, and whether they are dofollow or nofollow. It will also show if the links are new or old. Some tools allow you to filter by various criteria, such as industry or country.

Detailed Reports

Unlike many other backlink checker tools that limit their data to high-level backlink summaries. This includes graphical and tabular summaries of all inbound links, displaying information such as the number of backlinks, total domains, nofollow or dofollow status, and anchor text distribution.

This information is useful for creating a link-building strategy and finding opportunities to partner with other websites to increase your traffic. You can also use tools to search your competitors’ backlink profiles, helping you identify potential link-building opportunities. The tool also notifies you of valuable inbound links that become non-indexable, allowing you to contact website owners and ask them to revive the link. This will improve your backlink profile and increase your website’s search engine rankings.

Keyword Research

Keyword research is the foundation of any digital marketing campaign. It provides valuable insight into the questions, problems, and solutions that your target audience searches for. This can help you create optimized content and pages for those keywords, driving organic traffic to your website.

Domain Authority

Domain authority (DA) is a score developed to predict how well a website will rank on search engine results pages (SERPs). It considers various factors, including the number and quality of a site’s backlinks.

The higher a site’s DA, the more likely it is to rank highly on SERPs. However, DA scores are relative and often fluctuate since the calculation is based on machine learning and continually compares websites to each other.

Social Media

Social media has become a big part of SEO and can significantly impact your backlink profile. Some of the best backlink checker tools on this list offer integration with social media monitoring so you can get a real-time snapshot of your progress and see what others are doing to boost their SEO efforts.

Some of the best backlink checker tools are expensive, but a few free-to-use options can help you with your research without breaking the bank.

Keyword Analysis

Keyword analysis is a crucial part of any digital marketing campaign. It helps identify keywords that can drive traffic and improve rankings.

A good backlink checker tool will allow you to examine a competitor’s link profile and discover their keywords. This will give you an insight into your competitors’ link-building strategies and help you identify new growth opportunities. There are many great tools to choose from when conducting a backlink analysis.

Anchor Text Analysis

A backlink checker should show the different anchor text types used on a website’s links. This helps you identify spammy or toxic links and spot opportunities to build natural link profiles.

It’s best to use a mix of exact match, partial match, branded, naked, and generic anchor texts to optimize your site’s link profile. Generic anchor text such as “click here” or “read more” is important because it adds context to a link and can help search engines determine whether a webpage is relevant.

The most useful backlink checker tools provide a rich set of analytics and insights that can help you understand how your content is performing. They can also help you spot new link-building opportunities, discover competitors’ strategies, and monitor the health of your backlinks.